Here’s a few examples of what I was a part of while I was working at some of the biggest agencies on Madison Ave.

Lincoln Financial
the responsibility of love

You don’t buy life insurance for your friends, or stay up nights worrying about their long-term care. And you’ve probably never considered paying for any of their retirements. There is a difference between like and love. These are things you do for people you love. It’s this simple insight that drives “The Responsibility of Love” campaign.
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United technologies
you can see everything from here

UTC is unlike any technology company. They made helicopters. Jet engines. Componets for green buildings, spacesuits and elevators. We created a campaign that was comprised of exact-to-scale cross sections of their most fascinating technologies. This effort was designed to make Wall Street and the financial community abroad take notice of this sleeping giant.
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ny life
keep good going

For many years New York Life was known as the company to keep. And even though times have changed, the things that are most important never did. Our pitch positioned them as a company that does more that just protects, it perpetuates the good in their lives. It was told through a series of life lessons. All designed to make you think about what you learned from the generation before and what you can do to keep the good in your life going.
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ny lottery
mega millions

For years the Mega Millions jackpot was a welcoming sign that hard working New Yorkers everywhere took comfort in. This campaign was designed to give hope for those who had a dollar and a dream.
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